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The business of pretending to be other people... April 05, 2026 View Online | Sign Up | Shop Presented By Niv Bavarsky EDITOR'S NOTE Good morning. You know what they say: Imitation is the greatest form of flattery. And impersonation is the greatest form of flattery that also pays the bills (no one says that). Today's Brew is all about the business of pretending to be other people—celebrities, historical figures, and, sometimes, things that are not actually people. Read on to learn about the money involved in every faux Elvis, Ben Franklin, and Disney princess. YOU LOOK FAMILIAR Celebrity impersonation looks like good business The cast of 'RAIN: A Beatles Tribute,' at the NYSE. Rob Kim/Getty Images Even though he left the building in 1977, Elvis Presley is likely the first person you think of when it comes to celebrity impersonators. The Legend has been portrayed for decades by men, women, children, and even dogs. Whether it's a mall appearanc...