The big business of little sweet treats... February 15, 2026 View Online | Sign Up | Shop Presented By Paulina Almira EDITOR'S NOTE Good morning. Today, in honor of our favorite holiday—the day any confection in a heart-shaped box is 50% off at your local drugstore—we bring you an issue devoted to all things sweet and sugary. We'll be looking at the big business of candy, from how social media is fueling new trends, to how it infiltrated holiday celebrations in the first place, to the surprising side business of a major candymaker and the challenges facing the industry as consumers prize wellness. We'll do our best not to give you a toothache as you read on. SOCIAL MEDIA When the sugar rush comes from TikTok NurPhoto/Getty Images In wonderful news for dentists remodeling their second summer home, the American candy diet has never been more varied. TikTok has introduced new vehicles for sweetness, prompting confectionery crazes from bougie Dubai choco...
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