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☕ Swan song

Cracker Barrel's new logo tanks its stock...
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Happy Friday. This week marks the two-year anniversary of us adding the Word of the Day section to the bottom of the newsletter. We hope it's helped you add a cool new word or two to your vocabulary—and not just made you realize you've been using "ambivalent" incorrectly your entire life. (It means "to have mixed or conflicting feelings." It doesn't mean "indifferent." Don't shoot the messenger.)

—Sam Klebanov, Matty Merritt, Brendan Cosgrove, Adam Epstein

MARKETS

Nasdaq

21,100.31

S&P

6,370.17

Dow

44,785.50

10-Year

4.330%

Bitcoin

$112,156.62

Walmart

$97.96

Data is provided by

*Stock data as of market close, cryptocurrency data as of 4:00pm ET. Here's what these numbers mean.

  • Markets: Stocks fell yesterday for a fifth straight day amid a broad selloff in tech over AI fears. The focus will shift to Fed Chair Jerome Powell today as he gives a high-stakes speech at a conference in Wyoming (more on that below). Elsewhere, Walmart slipped after its quarterly profit failed to meet Wall Street's expectations.
 

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ECONOMY

Fed Chair Jerome Powell

Chip Somodevilla/Getty Images

Jay Powell won't have to tap a glass with a knife to get everyone's attention before his highly anticipated speech at the Fed's annual economic symposium today in Jackson Hole, Wyoming.

Wall Street will dissect every sound bite and eyebrow twitch for hints about whether the Fed intends to slash interest rates next month. But that's far from the only reason why his wonkfest address will hit different this year. It's all but certain to be Powell's last Jackson Hole speech as Fed chair, since his term ends next spring.

Powell takes the podium amid internal divisions at the Fed over interest rates as a cooling job market and the threat of inflation induced by President Trump's tariffs complicate the central bank's decision on rates.

The odds of a rate cut currently stand at 74% ahead of Powell's speech, down from 92% last week, per the FedWatch tool that investors use to bet on interest rate moves.

It's all about balance

Analysts will be watching for any shifts in how Powell talks about balancing the risks of inflation with a cooling labor market—a task that's a bit like unicycling on a tightrope:

  • Price growth for businesses accelerated sharply last month, and many economists expect consumer prices to rise due to tariffs.
  • Job numbers for May and June were revised down by 258,000 in a sign that companies are hiring at an anemic pace, giving ammo to the pro-rate cut camp.

In a rare breakdown of internal consensus, two of the seven Fed governors recently broke ranks with their colleagues to vote for a rate cut, arguing that tariff-induced inflation will be temporary.

The White House will tune in…Trump has repeatedly threatened to fire Powell over the rate cut issue, while this week the Justice Department said it's considering investigating the Biden-appointed Fed governor Lisa Cook over alleged mortgage fraud and urged her removal.—SK

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WORLD

Donald Trump

John Lamparski/Getty Images

NY appeals court throws out $500 million fraud penalty against Trump. President Trump will no longer have to pay the half-billion-dollar judgment from his civil business fraud trial after a New York court tossed the massive fine. "While harm certainly occurred, it was not the cataclysmic harm that can justify a nearly half billion-dollar award to the State," Justice Peter Moulton wrote in a decision that sharply divided the court. Trump immediately took to social media to declare "TOTAL VICTORY." Though it threw out the huge financial penalty, the court upheld the fraud ruling, which found last year that the president had inflated his net worth in order to secure better loan terms.

The US and EU reveal some details of their trade agreement. A month after announcing a preliminary trade deal that was devoid of specifics, the US and EU laid out the framework of their arrangement. Under the deal, which is still only a verbal agreement and not yet a legally binding contract, the US will put a 15% tariff on most goods coming from European Union member countries. The exception is cars, which will be slapped with a much higher 27.5% tariff until the EU introduces legislation to lower levies on American products—at which point the auto tariff will drop to 15%, too. A White House official told the New York Times that this could be addressed "in a matter of weeks."

🧊 Meta reportedly freezes its AI hiring. According to the Wall Street Journal, the Facebook and Instagram parent company is ending its AI spending spree (for now) and putting a hold on hiring for its artificial intelligence division. Meta has invested untold billions in waging a talent war over the industry's top AI minds as part of CEO Mark Zuckerberg's quest to develop "superintelligence," or smarter-than-human intelligence. Earlier this year, Meta spent $14 billion for a stake in Scale AI to secure the services of its co-founder, Alexandr Wang. But analysts and investors are beginning to worry about the sky-high spending. Meta downplayed the hiring freeze as "basic organizational planning."—AE

TRAVEL

Plane window opening to brick wall.

Anna Kim

You still can't be reimbursed for getting stuck in the middle seat between two flight map watchers hogging the arm rests. But one law firm is trying to get ~1 million passengers a refund for their windowless window seat.

Two class action lawsuits filed against Delta and United claim that the airlines are selling seats on some Boeing 737, Boeing 757, and Airbus A321 planes advertised as window seats that don't actually have windows. Instead, there are allegedly air conditioning ducts and other electrical components where the window would usually be.

The suit alleges that the airlines don't warn people when they book, despite the seats costing up to hundreds of dollars extra. American and Alaska Airlines offer similar seats but do disclose that they don't include a window, NBC News reported.

  • The law firm behind the legal action, Greenbaum Olbrantz, was founded a few weeks ago.
  • The firm also launched an investigation into Gymshark about whether the company violated consumer protection laws by not disclosing influencer promo for its products.

Fed up with the upcharges. Airlines have recently racked up some big losses with the public. Delta caught flak earlier this year from customers who said the company's promise to use AI-powered dynamic ticket pricing would drive up travel costs, while many flyers bemoaned Southwest's announcement that it was doing away with its "bags fly free" perk.—MM

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DESIGN

Cracker Barrel's old and new logo.

Cracker Barrel

Cracker Barrel is trying out a new look, and just like that time you thought you could pull off bangs, it's been a little rough. The company announced this week that it's ditching the image of an old man sitting next to a barrel in its logo and replacing it with a cleaner, text-only look.

It's not just the logo: The change is part of a multiyear, $700 million rebrand meant to attract new customers. In recent months, Cracker Barrel has:

  • Added new menu items.
  • Brightened up restaurant interiors.
  • Removed some wall decorations to reduce clutter. (Peg games are safe.)

New culture war just dropped

Redesigns are meant to signal change, but companies also run the risk of alienating existing customers, who appreciate familiarity and the fact that fried apples are still considered a fruit.

There's also the risk of inflaming social media, where users are eager to politicize controversy. Several conservatives decried Cracker Barrel's new look, including Donald Trump Jr., who shared a post implying the logo redesign was related to its diversity, equity, and inclusion policies. Cracker Barrel found itself in a similar position in 2022, when it sparked an online firestorm by adding meatless sausages to its menu.

Dropped stock and Barrel: Investors aren't happy, either: Yesterday, Cracker Barrel's stock dropped more than 12%, though it recovered some of those losses.—BC

STAT

Woman reading a book at a library

Juliana Yamada/Getty Images

LeVar Burton, cover your eyes. There are no rainbows to be read here.

Reading for pleasure among Americans has declined by 40% over the past two decades, according to a new study by researchers from University College London and the University of Florida:

  • In 2004, 28% of Americans said they read for fun.
  • In 2023, only 16% said they read because they wanted to and not only because they were assigned Great Expectations for an English Lit project.

The researchers posited that the rise of social media could be to blame. One of the study's authors called the decline "deeply concerning."

One bit of better news for bookworms: Those who do read for fun are spending more time doing so, per the study.—AE

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QUIZ

The feeling of getting a 5/5 on the Brew's Weekly News Quiz has been compared to the player you really wanted falling to you in your fantasy football draft.

It's that satisfying. Ace the quiz.

NEWS

  • Apple raised the price of an Apple TV+ subscription in the US from $10 a month to $13 yesterday.
  • Starbucks is expanding its test of coconut water drinks to hundreds more locations, probably because we need something besides pumpkin spice lattes to talk about.
  • Serena Williams is the new spokesperson for Ro, the telehealth startup that provides access to GLP-1 weight loss drugs.
  • Sony is hiking prices of PlayStation 5 consoles by about $50 due to tariffs, the company announced yesterday.
  • Elon Musk was ordered to face a lawsuit accusing him of running an illegal $1 million giveaway during the 2024 presidential election.
  • Netflix is launching an astrology hub that will recommend content based on your zodiac sign, so now Leos and Scorpios can find something to bond over (Love Is Blind).

RECS

To-do list banner

Read: Bunny is a great novel about an evil and alluring girl gang.**

Wait: The most embarrassing restaurant lines in the US.

Watch: The trailer for the first Daniel Day-Lewis movie in eight years.

Debate: The 25 greatest sports films of all time, according to the Hollywood Reporter.

One small step for man: One giant leap for employee mental health support. Discover practical strategies for cultivating a simple and sustainable mental healthcare routine for the workplace and beyond.*

*A message from our sponsor. **This is a product recommendation from our writers. When you buy through this link, Morning Brew may earn a commission.

PLAY

Decipher: Think back to the early aughts to identify this frequently memed movie quote. Play it here.

Friday puzzle

Welcome to another edition of Password, a brain teaser created by the Brew's puzzle master, Jack Murtagh.

Instructions: Guess the secret word from the following clues.

  1. The password becomes something gross when you change its second letter.
  2. The password's middle two letters form a US state abbreviation.
  3. The password's first and last letters together form a US state abbreviation.
  4. When you insert the letter "e" and the letter "w" (as in "ew") somewhere in the password, you get something gross.
  5. The password is composed entirely of Roman numerals.

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ANSWER

Mild

Word of the Day

Today's Word of the Day is: devoid, meaning "entirely lacking or free from." Thanks to Arthur from Newark, NJ, for the suggestion. Submit another Word of the Day here.

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